Monday, January 28, 2013

Creative, the mistake most designers make

Hi Creative,

Conrad here from

Today I want to tell you about the mistake that
most designers make - and how you can avoid it.

Most designers take on any project that comes
their way because they're usually hurting for
work. They're just glad to get any job at all.

But, by being more selective, they could get more
work, work fewer hours and build a reputation that
brings them more projects than they can handle.

Stick with me (and this bootcamp) and I'll show
you how it's done...

Your success starts with carefully selecting your
clients and the projects you want to work on.

Way before you even take on a new project you can
set yourself up for failure or success.

I am always looking for the right opportunities.
This means I carefully select the right clients.
It doesn't always work out, but here are some of
my criteria:

A. Select an established business.

It is much easier to step in and improve upon an
existing business than to help start one from

Also, start-ups are often on a tight budget and
will have unrealistic expectations for their
website project.

B. Select a business with an existing website.

This is not a requirement, but it certainly helps
to have a website with some history especially if
they have traffic already coming to the site.

In many cases you can step in and make just a few
changes to dramatically improve their online

C. Recognize and select money making

It will take some time to develop this skill, but
in the future you will have enough experience to
easily uncover hidden opportunities in business.

For example, I can typically assess the financial
opportunity in any situation with a detailed
interview with the business owner and then a
couple hours of research.

If it is an industry that I know really well, I
can sometimes make that assessment in less than 30

D. Select a business owner who will stay out of
your way.

Another thing you should look for is a business
owner who recognizes that you are the expert and
will give you control over the website project.

This is a tough one because it's rare to find a
business owner or CEO who will let you run with a
project and build it like you know it should be.

Well, there's my criteria.

For more information on selecting the right
clients, check out this lesson:

(Be sure to watch the video while you're at that

And, once you choose a client, please comment on
the lesson to let us know who you'll be building a
site for.

If you have any questions, please just reply to
this email.

All the best,

Conrad Feagin - Learn. Soar. Get Ahead.

P.S. Tomorrow, we'll talk about how to interview
your client to make sure the website you build is
as successful as possible.

The interview is the part of the process that can
make or break the entire project - so you won't
want to miss it...
------------------------, Inc.
PO Box 1355
McKinney, TX 75070

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